By understanding and catering to the requirements of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the chances of winning a sale. In today's busy service world, B2B companies are under increasing pressure to reduce their sales cycles and increase their win portions. B2B marketing has the distinct challeng… Read More

In today's fast-paced company world, B2B business are under increasing pressure to reduce their sales cycles and increase their win percentages. One method to achieve these objectives is by lining up marketing efforts with the purchasers journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their ef… Read More

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, and also various other realities concerning contemporary B2B advertising. We discuss how the buying trip is now completely fragmented as well as the way that community building can aid marketers take back control of the discove… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, and various other realities about modern-day B2B advertising. We discuss just how the buying trip is now completely fragmented as well as the manner in which neighborhood structure can help online marketers take back control of … Read More